'Today we don't need wrist watches; we have the time in our cell phones, iPods, cars and computers. The daily act of winding up a mechanical watch every morning; knowing that it won't tell the time but simply activate the second hand becomes a humble daily act in awareness and self discipline. A small, maybe futile but genuine attempt to try and remember that time is passing and that day we wish to remember that we need to make the most of our time.'
by Sebastian Errazuriz